Case Studies

Shell Farrari F1 advert

F1 car for Shell TV advert

In a recent TV advertisement for Shell petrol,  a group of Formula One cars car were used to illustrate the relationship between the development of Formula One cars and Shell fuels.

The concept was to show a Formula One car completing a lap of the world, starting in Rome with a rare 1950’s model and as it turned off to the Colosseum, the location and model of car changes, and this time it is Times Square in New York. This continues to the next location and the next, each time the car developing into newer versions. Sydney – Australia, Rio de Janeiro – Brazil, Hong Kong, Monte Carlo and back to Rome.

Our group of companies were responsible for the co-ordination of all freight and on site delivery at each location, handling all customs formalities and liaising with the advertising agency, TV crew and customer, to deliver the correct equipment to the filming location on time.  Due to the value of the cars and secrecy surrounding this advert, all cars were put into purpose-built crates for added protection and to keep the cars away from prying eyes.